Privacy policy

    Privacy Policy

    Introduction and overview

    We have written this data protection declaration (version 23.05.2021-311283150) in order to explain to you which personal data (in short Data) we as the person responsible - and the processors commissioned by us (e.g. providers) - process, will process in the future and what legal options you have. The terms used are gender-neutral.
    In short: We provide you with comprehensive information about the data that we process about you.

    Data protection declarations usually sound very technical and use legal technical terms. However, this data protection declaration is intended to describe the most important things to you as simply and transparently as possible. As far as transparency is beneficial, technical terms are explained in a reader-friendly way , links to further information and graphics are used. We are thus informing in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other piece of information that you did not know yet.
    If you still have questions, we would like to ask you to contact the responsible office named below or in the imprint to contact, to follow the existing links and to view further information on third-party sites. You can of course also find our contact details in the legal notice.

    Area of ​​application

    This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information such as the name, email address and postal address of a person. The processing of personal data ensures that we can offer and bill our services and products, be it online or offline. The scope of this data protection declaration includes:

    • all online presences (websites, online shops) that we operate
    • Social media appearances and email communication
    • mobile apps for smartphones and other devices

    In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company.

    Legal bases

    In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
    As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access to EU law, at https: // read.

    We only process your data if at least one of the following conditions applies:

    1. Consent (Article 6 Paragraph 1 lit.a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
    2. Contract (Article 6 Paragraph 1 lit. b GDPR): We process in order to fulfill a contract or pre-contractual obligations with you Your data. For example, if we conclude a sales contract with you, we need personal information in advance.
    3. Legal obligation (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we will process your data. For example, we are legally required to keep invoices for bookkeeping. These usually contain personal data.
    4. Legitimate interests (Article 6 Paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, keep we reserve the right to process personal data. For example, we have to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

    Further conditions such as the taking of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually arise with us. If such a legal basis should be relevant, it will be shown in the appropriate place.

    In addition to the EU regulation, national laws also apply:

    • In Austria this is the federal law for the protection of natural persons when processing personal data ( data protection law ), short DSG .
    • In Germany the Federal Data Protection Act , in short BDSG .
    • , applies

    If further regional or national laws apply, we will inform you about them in the following sections.

    Contact details of the person responsible

    If you have any questions about data protection, you will find the contact details of the responsible person or office below.

    horse & art bodensee
    Auf dem Berg 11, 88693 Deggenhausen

    Authorized to represent: A. Arnheim

    E-Mail: horseandartbodensee @
    Telephone: +49 151 - 168 216 60

    Contact details of the data protection officer

    Below you will find the contact details of our data protection officer.

    E-Mail: horseandartbodensee @
    Telephone: +49 151 - 168 216 60

    Storage period

    The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. If, for example, it is required by law in the case of accounting, this storage period can also be exceeded. This means that we delete personal data as soon as the reason for the data processing no longer exists. If you want your data to be deleted or if you revoke your consent to data processing, the data will be deleted as soon as possible and unless there is an obligation to store it.

    We will inform you below about the specific duration of the respective data processing, provided we have further information.

    Rights according to the General Data Protection Regulation

    According to Article 13 GDPR, you have the following rights to ensure that data is processed fairly and transparently:

    • According to Article 15 GDPR, you have a right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and learn the following information:
      • for what purpose we carry out the processing;
      • the categories, i.e. the types of data that are processed;
      • who receives this data and if the data is transmitted to third countries, how security can be guaranteed;
      • how long the data will be stored;
      • the existence of the right to correction, deletion or restriction of processing and the right to object to processing;
      • that you can complain to a supervisory authority (you can find links to these authorities below);
      • the origin of the data, if we did not collect it from you;
      • whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
    • According to Article 16 GDPR, you have the right to correct your data, which means that we have to correct the data if you find errors. li >
    • According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you can request the erasure of your data.
    • According to Article 18 GDPR, you have the right to restrict processing, which means that we are only allowed to save the data but no longer use it. li>
    • According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format on request. li>
    • According to Article 21 GDPR, you have a right of objection, which after enforcement results in a change in processing.
      • If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
      • If data is used to operate direct mail, you can object to this type of data processing at any time. We are then no longer allowed to use your data for direct marketing.
      • If data is used to operate profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
    • According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling) li >

    If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. For Austria this is the data protection authority, whose website you can find at and for Germany you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI ) turn.

    In short: You have rights - do not hesitate to contact the person in charge listed above!

    Data transfer to third countries

    We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. Processing of personal data in third countries like the USA, where many software manufacturers offer services and have their server locations, can mean that personal data is processed and stored in unexpected ways. If possible, we try to use server locations within the EU, provided that this is offered.

    We will inform you in more detail at the appropriate places in this data protection declaration about data transfer to third countries, if this applies.

    Security of data processing

    In order to protect personal data, we have implemented both technical and organizational measures. Wherever possible, we encrypt or pseudonymize personal data. As a result, we make it as difficult as possible, as far as possible, for third parties to infer personal information from our data.

    Art. 25 GDPR speaks of "data protection through technology design and data protection-friendly default settings" and means that both software (e.g. forms) and hardware (e.g. access to the server room) always think about security and take appropriate measures . In the following, we will go into specific measures, if necessary.

    TLS encryption with https

    TLS, encryption and https sound and are very technical. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data securely on the Internet.
    This means that the complete transfer of all data from your browser to our web server is secured - no one can “Listen in”.

    We have thus introduced an additional layer of security and comply with data protection through technology design Article 25 Paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
    You can recognize the use of this protection of data transmission by the small lock symbol in the top left of the browser, on the left from the Internet address (e.g. and the use of the https scheme (instead of http) as part of our Internet address.
    If you would like to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki ”for good links to further information.


    Communication summary
    👥 Affected: Everyone who communicates with us by phone, e-mail or online form
    📓 Processed data: e.g. telephone number, name, e-mail -Address, entered form data. You can find more details about this under the respective contact type
    🤝 Purpose: Handling of communication with customers, business partners, etc.
    📅 Storage period: Duration of the business case and the legal regulations
    ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

    If you contact us and communicate by phone, email or online form, personal data may be processed.

    As a rule, the data is stored for the duration of the business transaction or as long as the law requires it. The data is processed for the processing of our business activities.


    When you call us, the call data is stored in pseudonymized form on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved for answering inquiries. The data will be deleted as soon as the business case has ended and legal requirements allow.


    If you communicate with us by email, data is saved on the respective end device (computer, laptop, smartphone, ...) and data is saved on the email server. The data will be deleted as soon as the business case has ended and legal requirements allow.

    Online forms

    If you communicate with us using an online form, data will be saved on our web server. The data will be deleted as soon as the business case has ended and legal requirements allow.

    Legal bases

    The processing of the data is based on the following legal bases:

    • Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and continue to use it for the purposes of the business case;
    • Art. 6 Para. 1 lit.b GDPR (contract): There is a need to fulfill a contract with you or a processor such as B. the telephone provider or we have to provide the data for pre-contractual activities, such as B. the preparation of an offer, process;
    • Art. 6 Para. 1 lit.f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional manner. For this purpose, certain technical facilities such. B. e-mail programs, Exchange servers and mobile network operators are necessary to operate communication efficiently.

    Web hosting

    Web hosting summary
    👥 Affected: Visitors to the website
    🤝 Purpose: professional hosting of the website and security of operation
    📓 Processed data: IP address, time of website visit, used Browser and other data. More details can be found below or with the respective web hosting provider used.
    📅 Storage period: depending on the respective provider, but usually 2 weeks
    ⚖️ Legal bases: Art. 6 Para. 1 lit.f GDPR (Legitimate Interests)

    What is web hosting?

    When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one here). By domain we mean or

    When you want to view a website on a screen, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari.

    This web browser has to connect to another computer where the code of the website is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

    When the browser connects to your computer (desktop, laptop, smartphone) and while data is being transferred to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a period of time to ensure proper operation.

    For illustration:

    Browser und Webserver

    Why do we process personal data?

    The purposes of the data processing are:

    1. Professional hosting of the website and security of operation
    2. For reasons of operational security and to generate access statistics

    Which data are processed?

    Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

    • the complete Internet address (URL) of the website called up (e.g. )
    • Browser and browser version (e.g. Chrome 87)
    • the operating system used (e.g. Windows 10)
    • the address (URL) of the previously visited page (referrer URL) (e.g. /)
    • the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and
    • Date and time
    • in files, the so-called web server log files

    How long is data stored?

    As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by the authorities in the event of illegal behavior.

    In short: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without your consent!

    Legal basis

    The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 Para. 1 lit.f GDPR (safeguarding legitimate interests), because the use of professional hosting with a provider is necessary in order to be able to present the company on the Internet in a safe and user-friendly manner


    Cookies summary
    👥 Affected: Visitors to the website
    🤝 Purpose: depending on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
    📓 Processed data: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
    📅 Storage period: depending on the cookie, can vary from hours to years
    ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

    What are cookies?

    Our website uses HTTP cookies to store user-specific data.
    In the following, we explain what cookies are and why they are used, so that you can better understand the following data protection declaration.

    Whenever you surf the Internet, you are using a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

    One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

    Cookies store certain user data from you, such as language or personal page settings. When you call up our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings that you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

    The following graphic shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

    HTTP Cookie Interaktion zwischen Browser und Webserver

    There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.

    This is how cookie data can look like:

    Name: _ga
    Value: GA1.2.1326744211.152311283150-9
    Purpose: Differentiation of website visitors
    Expiry date: after 2 years

    These minimum sizes should be supported by a browser:

    • At least 4096 bytes per cookie
    • At least 50 cookies per domain
    • At least 3000 cookies in total

    What types of cookies are there?

    The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

    There are 4 types of cookies:

    Essential cookies
    These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

    Appropriate cookies
    These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.

    Goal-oriented cookies
    These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

    Advertising cookies
    These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

    Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

    If you would like to know more about cookies and are not afraid of technical documentation, we recommend , the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

    Purpose of processing via cookies

    The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

    Which data are processed?

    Cookies are little helpers for a wide variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the context of the following data protection declaration.

    Storage duration of cookies

    The storage duration depends on the respective cookie and is further specified under. Some cookies are deleted after less than an hour, others can be stored on a computer for several years.

    Right of objection - how can I delete cookies?

    You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.

    If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

    Chrome: Delete, activate and manage cookies in Chrome

    Safari: Managing cookies and website data with Safari

    Firefox: delete cookies to remove data that websites have stored on your computer

    Internet Explorer: deleting and managing cookies

    Microsoft Edge: deleting and managing cookies

    If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you want to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

    Legal basis

    The so-called "cookie guidelines" have existed since 2009. It states that the storage of cookies requires consent (Article 6 Paragraph 1 lit. a GDPR) from you. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

    For absolutely necessary cookies where there is no consent legitimate interests (Article 6 Paragraph 1 lit.f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and cookies are often absolutely necessary for this.

    In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.

    All texts are protected by copyright.

    Source: Created with the data protection generator from AdSimple